PRACTICAL – Design Communication
Choose one design from last week’s 2 sketched designs (sports & fashion)
Choose one design from last week’s 2 sketched designs (sports & fashion)
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1. Make a list of 2 key concepts you are trying to communicate
Childlike
Bright = Safer
Mushroom
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2. Make a list of 2 key feelings your trying to communicate
Fun
Safety
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3. REFINE your design concept to communicate these 4 things

Please REFINE this design to complete the post on the PRACTICAL.
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GROUP EXERCISE – Concept Investigation
15 mins – Ratings / 10 mins Blog
Using a scale of 1 – 10,
each group assigns a quantitative rating for all the designs, based on the three criteria below
1. Clear rendition of 2 key concepts
2. Clear rendition of 2 key feelings
3. Immediate visual appeal